| 12/07/2009: | Trends for Social Media in 2010
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| | If you are wondering what the New Year has in store for trends in social media marketing, our research proves it will get even more popular, but also more mobile, and targeted to individuals.
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| 10/10/2009: | Search Engine Marketing Trends for the Year 2010
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| | As we head into the new year, the social media marketing tactics we use have become second nature, and are part of our ever-increasing marketing toolbox. One thing for sure, we talk about having conversations with our clients' target customers. We educate them, and gently prod them. Push marketing is no longer viable. Today it is all about starting the conversation and keeping it going through social media tools. Once they see you online because we have done your search engine marketing properly, and your products services all show up on page one of Google when people search using your key words and phrases, they will find you. That's when you will make a sale.
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| 09/12/2009: | Wire Services and Their Value to SEO
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| | If you want a prosperous business, you need an interactive online press room with releases for credibility, news, and search engine optimization (SEO) content for your website. And better yet, we always recommend that you put interactive videos in your press room, and an RSS feed within your press room. RSS means Really Simple Syndication. |
| 08/12/2009: | Why Content is King Online
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| | MarCom's Mike Keesling will tell you that you need a lot of content on your Web site to rank better in search engines like Google, Yahoo or Bing. The main reason that small business sites fail to attract visitors or even show up in the first pages of the search engines is because the Web site lacks content, or pages. What's more, a pretty site that is designed in flash won't be seen by the search engines.
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| 07/09/2009: | Bing Creeps into the Search Engine Optimization Scene
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| | Bing increased Microsoft’s share of the US search market by 1% last month. MarCom New Media has been watching the search results for our clients in Bing, and always creates a search engine optimization (SEO) strategy for our clients first, then begins looking at the right social media marketing (SMM) strategies.
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| 07/01/2009: | Needed: An Internet Marketing Strategy to Prosper Online
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| | Internet Marketing requires a strategy. Your search engine optimization requires a keyword analysis. Plus, aside from needing a Twitter handle for your business - you may as well strategize it in the very beginning, because then you can use the same one for all the social media marketing sites. |
| 06/26/2009: | RSS-enabled Press Rooms via Press-feed.com
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| | Your website press room must be RSS ready, so people can subscribe to your new feed and content, and so that your news is syndicated out to news aggregators. RSS means really Simple Syndication, and it is the way social media marketing (SMM) on the web works. We use www.press-feed.com. |
| 06/15/2009: | How to Use Twitter in Business
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| | The Twitter phenomonen is another Internet success story. Twitter.com is a means of instant communication, and it's not just great for social use, but for parents keeping tabs on their children, and now businesses have discovered it. Here are some tips for using Twitter to enhance your search engine optimization, and also your business leads. |
| 06/03/2009: | Why Link Building is Essential
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| | Today's Search Engine Optimization (SEO) practices have been defined and now companies are competing for visibility within the organic search listings on the Internet. Three years ago it took a couple of months to be optimized; today it is closer to six to eight months. |
| 05/20/2009: | The Dynamic Evolution of Link Building
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| | Link building historically began pre-Google, when people just linked to other sites because they liked the content on the site and wanted to share. Mike Keesling is MarCom New Media's SEO expert and one of the best in the business. There are well over 50 different white hat link building tactics and Marcom New Media knows them all.
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| 05/18/2009: | Small Business Trends: Internet Marketing for Small Business (IMSB) Package
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| | MarCom New Media focuses on integrated online marketing including: search engine optimization (SEO), social media marketing (SMM), and online public relations and advertising. The Internet Marketing for Small Business (IMSB) package offers basic and affordable search engine and social media marketing for small businesses. |
| 05/02/2009: | Search Engine Optimization's Darling - Link Building
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| | A tactic for offsite search engine optimization, link building historically began pre-Google, when people just linked to other sites because they liked the content on the site and wanted to share. That was when links did not require a link back to them. This is the reason that many older websites on the Internet have high rankings -- they have many one-way links coming in to their websites. |
| 04/25/2009: | B2B Social Media Marketing Strategies
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| | How do marketers leverage Social Media Marketing (SMM) in Business to Business (B2B) correctly? The first step is to conduct research. You need to review what you want to accomplish, and then take a look at how SMM will complement your overall marketing plan, and budget. |
| 04/02/2009: | The Audience DNA Report for Search Marketing
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| | Marketing and public relations continue to change and in order for B2B companies to compete, flourish and be more profitable online, search and social media marketing tactics must be deployed. MarCom conducts an Audience DNA Report to determine the best seach marketing strategy for clients. |
| 03/31/2009: | The History of Online Marketing
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| | From the 1990's when search engine optimization (SEO) came into play, until the proliferation of social networks like Facebook, now with hundreds of millions of people - read a snippet on the history of online marketing. |
| 03/04/2009: | Where is Online Advertising Headed this Year?
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| | Last December the Wall Street Journal reported (12/10/08) that advertisers in 2008 spent about $1.2 billion on U.S. advertising and Social Media Marketing, mostly on My Space, Facebook, and a few other social networking sites. Search marketing spending will grow by 14.9% in 2009, to $12.3 billion, says the same source. Search is highly measurable, so it will maintain its place in many budgets and increase in some others, as advertisers look for secure and effective methods to combat fear in an economic meltdown. In addition video ad spending will rise by 45 percent in 2009 to reach $850 million.
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| 02/18/2009: | Search Engine Optimization (SEO) During a Tough Economy
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| | There is no question about it -- small to medium-sized businesses often struggle during tough economic times. Over the years we have seen many clients try to cut back on marketing during these times. There are several schools of thought on the topic: 1) A bad economy is the time to spend money on marketing. 2) Don't spend what you don't have. Listen up for why SEO is an absolute MUST during bad economic times.
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| 12/03/2008: | Choosing a Search Engine Marketing (SEO) Firm During a Tough Economy
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| | Search engine optimization (SEO) and social media marketing (SMM) should not just be an afterthought to your marketing plan, especially during tough economic times. Because with such good ROI, you really cannot go wrong. In fact, you will probably get more business than you had before.
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| 11/17/2008: | Keyword Analysis: The Foundation for All Online Optimization
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| | One of the first steps for Search Engine Optimization (SEO) is a keyword analysis. This will help us to determine what key words people use when they search for your product or service via one of the search engines like Google. AND more importantly, it tells us what key words your competitors are using too.
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| 10/16/2008: | What People do Online and why it Matters
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| | We can easily blend traditional campaign tactics with Social Media Marketing (SMM), and as in any marketing campaign, it takes hard work, tracking, which the Internet makes easy, as well as maintenance, to run a social media campaign. It is all about the objective for the campaign, then fine tuning the right strategy, but today, the difference is that the Web provides an ideal measurement tool.
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| 09/12/2008: | Improving Your Website Traffic: The First Step is SEO
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| | Most people have heard of search engine optimization (SEO) by now. It is the process of improving the volume and quality of traffic to your website from the search engines like Google or Yahoo. However people must also beware of "black hat" SEO marketing schemes. |
| 09/04/2008: | The Relevance of Search Engine Optimization (SEO) for B2B Versus B2C Companies
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| | Weather you are a company with a Business-to-Business (B2B) solution or Business-to-Consumer (B2C) products or services, search engine optimization (SEO) on the Internet it is very important. While consumer driven websites may get more daily searches from prospective customers, B2B sites get their fair share of their own niche of potential businesses or strategic partners, or shareholders, who are on the Internet searching, using certain key words to find the B2B solution they are seeking.
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| 08/27/2008: | Blogs as an SEO Strategy
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| | Blogs are a great link building tool when it comes to the world of search engine optimization (SEO) and they are also good for customer relationship building, reputation management, and a great survey tool to get a feel for what people are thinking about your products and services. To develop a blog so that it is a good SEO link building tool it's important to use linking strategies that are effective with the search engines.
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