We recently experienced a company who forgot to remind their new website design company NOT to forget to do a 301 redirect of each page of their old website's URL Meta and description tags to the pages on the new website. It is customary for a new web developer to manage basic redirects as part of the pie.
When an SEO team does allot of deep linking to interior pages on the site, then someone needs to re-direct the old pages to these, or the links will be broken or go away without 301 redirects. This is pretty much standard procedure with website professionals who understand the importance of search engine optimization (SEO).
But in this company's case, somehow the new design team did not do the 301 redirects, and at risk was loss of all their hard earned SEO links to the old site. This would mean they would lose their ranking or organic position at the top of page one of Google and the other search engines, based on key words and phrases.
What can be done to salvage it? Unless the new web design team saves the old site information before launching the new site, and captures its page urls, since Google spiders the Web often, odds are that this unfortunate company will lose these links to its new site. If they did not save the urls of the old site, or redirect to the new site, then their SEO rankings will go down the proverbial Google drain. And they will need to start over again to build links and SEO value on the new website.
How could they salvage the links? If you move fast before the Google cache goes away after they re-spider the site, you might save it. If the new website company trashed and lost the old site urls, the only way to capture this is as follows:
Type in Google "site://YOUR SITENAME.com. It will bring up all the pages that were indexed, so print this out ASAP and then matchup all the urls with the corresponding new pages on the site with a 301 redirect. That'll salvage it.
A 301 redirect is the most efficient and SEO friendly method for webpage redirection. It's not that hard to implement and it should preserve a company's search engine rankings for that particular page. If you have to change file names or move pages around, it's the safest option. The code "301" can also be interpreted as "moved permanently".
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